Blog

21November

How to Avoid the Spam Folder

If you regularly send commercial emails, it is highly likely that some of your messages have ended up in your recipient’s spam folders.  Not sure exactly how spam is defined in New Zealand? Make sure to catch up on our last blog post. Email server spam filters are constantly changing to ensure they are up
25October

Are your emails spam?

Spam.  In New Zealand, spam is the generic term for any unrequested commercial emails, text messages or faxes (yes, some businesses still have faxes!) and there are strict laws governing permission and consent around these messages. It’s a modern day problem that can have serious consequences for any business engaging in email marketing.   How
  • Digital Marketing
  • Posted by @energise 
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27September

Can LinkedIn really add value to my business?

Remember that old adage, it’s not what you know – it’s who you know? Well in respect to business networking – this saying rings very true. And one of the most powerful ways to network now in this digital age is via business social media platform; LinkedIn. Building strong and reliable business connections is critical
  • Digital Marketing, social media
  • Posted by @energise 
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13September

Jaquie Brown’s Dream Kitchen Renovation

Our client Jag Kitchens has been working with New Zealand TV presenter and actress Jaquie Brown to design and install her dream kitchen. Click here to read Jaquie’s final blog post on the process of designing her new kitchen and to see how Jaquie’s dream has come to life. If you’re interested in reading about
05September

Is your SEO attracting new customers?

Search engine optimisation (SEO) is another digital marketing acronym that can turn off business owners, CFO’s and senior managers alike. Sounds complicated, expensive and for the techno geeks right? It can actually be a simple and easy to understand tool that will build the profile of your business online. Because in today’s world, a strong
  • Digital Marketing, SEO
  • Posted by @energise 
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09August

How do you get the best out of social media for your business?

You’ve got an account for your business on Facebook, Twitter, LinkedIn or one of the many other social media networks (if you missed our previous post reviewing the main platforms, click here to catch up).  What do you do now? Social media takes a significant investment of time and effort so you want to make
  • Digital Marketing, social media
  • Posted by @energise 
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25July

Does my business need Digital Marketing?

As a business owner, or Managing Director, it’s hard to keep up with changing trends and demands from your target audience, especially when there are bigger issues at play – like supplier price increases, staffing issues or simply earning enough to get the wages paid. Marketing your business is often left to the last and
  • Digital Marketing, Marketing Strategy
  • Posted by @energise 
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18July

Is Social Media Right For Your Business?

You know you need some kind of social media presence for your business but what should you use? You already use social media in your personal life but how should you use it in your work life? How do you keep up with social media trends while also running the day to day aspects of
  • Digital Marketing, social media
  • Posted by @energise 
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06June

You can’t be Everything to Everyone

Trying to be everything to everyone means you’ll be nothing to no one. Knowing how to correctly position your products or services is essential to having a successful business.  Some experts say that having your positioning determined is even more important than your company name.  Once you have your positioning, your name, messaging, branding and
  • Marketing Strategy, positioning
  • Posted by @energise 
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23May

What makes a successful Blog article for business?

In the world of digital marketing, every brand, business and celebrity seems to be blogging right now – so what’s all the hype all about? What makes a good blog and how does blogging work well for your brand or business? We’ll explore these questions and give you a few handy hints to work with.
  • Content Marketing, Digital Marketing
  • Posted by @energise 
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