Blog

18July

Is Social Media Right For Your Business?

You know you need some kind of social media presence for your business but what should you use? You already use social media in your personal life but how should you use it in your work life? How do you keep up with social media trends while also running the day to day aspects of
06June

You can’t be Everything to Everyone

Trying to be everything to everyone means you’ll be nothing to no one. Knowing how to correctly position your products or services is essential to having a successful business.  Some experts say that having your positioning determined is even more important than your company name.  Once you have your positioning, your name, messaging, branding and
23May

What makes a successful Blog article for business?

In the world of digital marketing, every brand, business and celebrity seems to be blogging right now – so what’s all the hype all about? What makes a good blog and how does blogging work well for your brand or business? We’ll explore these questions and give you a few handy hints to work with.
  • Content Marketing, Digital Marketing
  • Posted by @energise 
  • Read More
10May

Working with the engineering industry in New Zealand

    Earlier this year, Energise participated in our first marketing workshop in conjunction with ACENZ.  The workshop was a good opportunity to meet some of the engineering community and discuss their needs. We are very excited about our developing relationship with ACENZ and are looking forward to working more closely with them in the
25April

Not all content is created equal

Not all content is created equal, and not all content is good content. Content, content, content – it feels a bit like location, location, location in terms of importance in the world of Digital Marketing. But what makes good content? Or bad? We are using content widely to tell our brand, service and business stories
  • Content Marketing, Digital Marketing
  • Posted by @energise 
  • Read More
01March

TIPS FOR TOP EMAIL MARKETING

It takes a lot of hard work and networking to grow your email marketing database.  So once you have managed to get a client or prospect to opt in to your database it’s important to ensure that the experience they have is positive, so that they stay with you.   With that in mind here
31January

DEVELOP LEADERSHIP SKILLS TO KEEP BUSINESS THRIVING

You started with a great idea, and a vision for where you could take it.  You’ve turned your great idea into a burgeoning small business that is by all accounts doing pretty well. A key issue that often faces small business owners after that point, is leadership.  Often a new business owner is excellent in
  • communication, leadership, management
  • Posted by @energise 
  • Read More
29November

DE-MYSTIFYING SEO

SEO is a buzzword that is often bandied about. Not everyone is tech savvy, so this article seeks to demystify SEO by taking you through some helpful basics. SEO stands for Search Engine Optimisation. A Search Engine is what you use when you search the internet for information. The majority of website traffic is driven
03November

BRANDING VS MARKETING

When you mention the word brand, many people automatically think “logo.” A logo is a unique design, or symbol that pictorially identifies your product or service. Over time your imagery and name become much more than just a logo. They become a brand – the aggregate of everything a company stands for – this includes
24October

MARKETING LED APPROACH LEADS TO MARKET LEADING

Many organisations are moving towards becoming more marketing-led, as opposed to being driven by sales or production. So what is the difference in the business approaches? A sales-led organisation tends to produce products or services… and then attempt to sell those products or services via promotional sales techniques. They often use a “hard sell” approach