The Ellerslie Classic Car Show post thumbnail

Client needs

For the 2019 show, The Ellerslie Classic Car Show wanted to increase their reach and raise awareness of the show.

A large part of the challenge was introducing digital marketing into a marketing plan that had previously been dominated by traditional advertising.

 

The Energise approach

With such visually attractive products, digital event promotion with a focus on social media was the obvious solution. We scheduled 2 flights of digital advertising on our lead platform, Facebook.  This was supported by event posts, print & radio.

 

What we achieved

Our campaign results exceeded client expectations.  Over 75% of the online target market was reached through the Facebook event page.

 

Performance of the Ellerslie Classic Car Show Facebook page dramatically increased over the promotional period:

Page Views

Increased by 245%

Page Followers

Increased by 213%

Page Likes

Increased by 200%

Post Reach

Increased by 234%

Post Engagement

Increased by 454%