For the 2019 show, The Ellerslie Classic Car Show wanted to increase their reach and raise awareness of the show.
A large part of the challenge was introducing digital marketing into a marketing plan that had previously been dominated by traditional advertising.
The Energise approach
With such visually attractive products, digital event promotion with a focus on social media was the obvious solution. We scheduled 2 flights of digital advertising on our lead platform, Facebook. This was supported by event posts, print & radio.
What we achieved
Our campaign results exceeded client expectations. Over 75% of the online target market was reached through the Facebook event page.
Performance of the Ellerslie Classic Car Show Facebook page dramatically increased over the promotional period: