Is your employer brand helping or hindering your recruitment? post thumbnail

Is your employer brand helping or hindering your recruitment?

I’ve written a lot in the past about how businesses need a strong employer (internal) brand to stand out from […]
B2B vs B2C Marketing: The 3 differences you need to know post thumbnail

B2B vs B2C Marketing: The 3 differences you need to know

Most people are familiar with B2B and B2C, but to recap these two different business types, B2B stands for business-to-business […]
How do B2B companies stand out in a crowded marketplace? post thumbnail

How do B2B companies stand out in a crowded marketplace?

Standing out in a crowded, competitive marketplace can be tricky for B2B companies. With the rate at which digital marketing […]
Three Pragmatic Ways to Build a Digital Reputation Online post thumbnail

Three Pragmatic Ways to Build a Digital Reputation Online

Building a strong digital presence and reputation is important. It can connect your business with a wider target audience and […]
The importance of workplace wellness post thumbnail

The importance of workplace wellness

The key to building a brand your employees will love This article was originally written by Rosina Webb for EMA […]
The Modern Marketing Funnel: Conversion & Nurture post thumbnail

The Modern Marketing Funnel: Conversion & Nurture

Over the last couple of months we have been discussing the different stages of the modern marketing funnel; how to […]
Four reasons why branding is incredibly important in B2B marketing post thumbnail

Four reasons why branding is incredibly important in B2B marketing

Historically, many B2B businesses have not invested significant portions of their marketing budget in brand advertising.  This was because most […]
What is brand love? post thumbnail

What is brand love?

Brand love combines engagement, loyalty and outstanding customer service into one incredibly powerful marketing strategy. It’s based on building an […]
The 5 steps of the brand love journey post thumbnail

The 5 steps of the brand love journey

Brand love is a subject that is near and dear to my heart.  In fact, it’s such a favourite topic […]