Jag Kitchens

Brief:

Local, family owned and operated business tailoring custom-sized kitchens to the Auckland region.  The client is committed to their community and wanted to update their brand while raising awareness to their local community and further afield, as well as increasing sales. A brand frame-working, competitor and industry analysis and  target market insights were conducted to interpret the market opportunity.

We developed a digital content marketing plan to set the client up for sustained growth. They then engaged us as their out-sourced marketing team – to action the marketing plan across ongoing digital, communications and brand promotion projects.

Scope:

• Research: Industry Research & Analysis
• Marketing Action Plan
• Communications & Digital Plan

Outsourced Marketing Team:

• New website upgrade and launch
• Website search engine optimisation
• Copy writing for new website content
• Marketing automation
• Event marketing support
• Management of media plan and placements
• Creation of new advertisements
• Email marketing & social media support

 Outputs:

• Updated and overhauled website
• Website content development
• Marketing automation (eDM) designed and functioning
• New social media business page optimised and maintained
• SEO plan developed and implemented
• Ongoing content development to drive sales