Jag Kitchens

Local, family owned and operated business tailoring custom-sized kitchens to the Auckland region.

Brief:

 The client is committed to their community and wanted to update their brand while raising awareness to their local community and further afield, as well as increasing sales. A brand frame-working, competitor and industry analysis and  target market insights were conducted to interpret the market opportunity.

We developed a digital content marketing plan to set the client up for sustained growth. They then engaged us as their out-sourced marketing team – to action the marketing plan across ongoing digital, communications and brand promotion projects.

Scope:

• Research: Industry Research & Analysis
• Marketing Action Plan
• Communications & Digital Plan

Outsourced Marketing Team:

• New website upgrade and launch
• Website search engine optimisation
• Copy writing for new website content
• Marketing automation
• Event marketing support
• Management of media plan and placements
• Creation of new advertisements
• Email marketing & social media support

 Outputs:

• Updated and overhauled website
• Website content development
• Marketing automation (eDM) designed and functioning
• New social media business page optimised and maintained
• SEO plan developed and implemented
• Ongoing content development to drive sales