Jag Kitchens
Local, family owned and operated business tailoring custom-sized kitchens to the Auckland region.
Brief:
The client is committed to their community and wanted to update their brand while raising awareness to their local community and further afield, as well as increasing sales. A brand frame-working, competitor and industry analysis and target market insights were conducted to interpret the market opportunity.
We developed a digital content marketing plan to set the client up for sustained growth. They then engaged us as their out-sourced marketing team – to action the marketing plan across ongoing digital, communications and brand promotion projects.
Scope:
- Research: Industry Research & Analysis
- Marketing Action Plan
- Communications & Digital Plan
Outsourced Marketing Team:
- New website upgrade and launch
- Website search engine optimisation
- Copy writing for new website content
- Marketing automation
- Event marketing support
- Management of media plan and placements
- Creation of new advertisements
- Email marketing & social media support
Outputs:
- Updated and overhauled website
- Website content development
- Marketing automation (eDM) designed and functioning
- New social media business page optimised and maintained
- SEO plan developed and implemented
- Ongoing content development to drive sales