Digital Marketing Implementation

Jag Kitchens

Local, family owned and operated business tailoring custom-sized kitchens to the Auckland region.

 

Brief:

 The client is committed to their community and wanted to update their brand while raising awareness to their local community and further afield, as well as increasing sales. A brand frame-working, competitor and industry analysis and  target market insights were conducted to interpret the market opportunity.

We developed a digital content marketing plan to set the client up for sustained growth. They then engaged us as their out-sourced marketing team – to action the marketing plan across ongoing digital, communications and brand promotion projects.

 

Scope:

  • Research: Industry Research & Analysis
  • Marketing Action Plan
  • Communications & Digital Plan

Outsourced Marketing Team:

  • New website upgrade and launch
  • Website search engine optimisation
  • Copy writing for new website content
  • Marketing automation
  • Event marketing support
  • Management of media plan and placements
  • Creation of new advertisements
  • Email marketing & social media support

 

 Outputs:

  • Updated and overhauled website
  • Website content development
  • Marketing automation (eDM) designed and functioning
  • New social media business page optimised and maintained
  • SEO plan developed and implemented
  • Ongoing content development to drive sales


Updated and Overhauled Website

Facebook Business Page