This client came to us with a vision for a new, cutting-edge new business. We worked with him to understand his target audience, establish his brand and to create a comprehensive Marketing Action Plan.
Following on from this, we project managed the development of the company logo and the execution of the plan – which included launching a website, media plan, radio ads, a series of email campaigns and online advertising.
Going forward we continue to prepare and present ongoing sales and analytics reports and undertake regular accountability sessions to ensure our client remains on target and the plan maintains momentum.
- Marketing Action Plan
- Brief design team to create a company logo
- Scope website and appoint supplier
- Project manage copywriters and designers
- Launch new business website
- Project manage scripting and recording of radio ads
- Project manage media plan and placement (radio)
- Brief copywriters and designers for email campaigns x3
- Design and execution of email campaigns
- Oversee design of google banner ads
- Manage ongoing placement of google ads
- Re-marketing campaign and online media activity
- Ongoing analytics reporting and accountability sessions to keep on track
- GSI Direct Logo design
- GSI Direct Radio Advertising (write, record & media plan)
- GSI Direct Email Campaigns x 3 (design, write & distribute)
- GSI Direct Website