Outsourced Marketing Team

Origin Fire

 

Brief:

Auckland-based Origin Fire offers strategic fire consulting and services which include fire engineering design and fire protection, construction monitoring and safety assessment services. The client is committed to their community and all realms of fire engineering safety and services that they work on. They wanted to raise awareness of their recent re-brand while driving traffic to their website and formulating an ongoing targeted marketing plan.

Energise completed a competitor analysis, industry research and an analysis of current opportunities in the market to create an ongoing marketing plan across digital in several capacities. We now work as their Outsourced Marketing Team, executing a well-rounded retainer comprising email marketing, social media, website work and optimisation projects.

Scope:

  • New website upgrade and launch
  • Website search engine optimisation
  • Copywriting for new website content
  • Marketing automation
  • Management of media plan and placements
  • Email marketing & social media support
  • Search engine results page ranking
  • Optimisation of key landing pages

Outputs:

  • Updated and overhauled website
  • Website content development across blog, projects and key pages
  • Marketing automation (eDM) designed and functioning for quarterly newsletter
  • Social media business page optimised and maintained
  • SEO plan developed and implemented
  • Ongoing content development across key landing pages of website

Origin Fire Home Page

Website Upgrade and Launch

Origin Fire LinkedIn Page

Social Media Support

Agvance

 

Brief:

Agvance is a supplier of premium minerals for animal nutrition, pasture & soil condition. They had a vision to modernise their brand, raise awareness and drive sales. Initially we completed competitor and industry research to understand their offer and the market opportunity. We worked with them to formulate a targeted marketing plan.

They then engaged us as their out-sourced marketing team – to action the marketing plan across ongoing digital, communications and brand design projects.

Outputs:

  • Website content
  • New brand logo design
  • Company catalogues, brochures & marketing collateral
  • New advertising and media placements