Outsourced Marketing Team

Agvance

Supplier of premium minerals for animal nutrition, pasture & soil condition.

 

Brief:

This client had a vision to modernise their brand, raise awareness and drive sales. Initially we completed competitor and industry research to understand their offer and the market opportunity. We worked with them to formulate a targeted marketing plan. They then engaged us as their out-sourced marketing team – to action the marketing plan across ongoing digital, communications and brand design projects.

 

Scope:

  • Research: Industry Research & Analysis
  • Marketing Action Plan
  • Communications & Digital Plan

Outsourced Marketing Team:

  • Website search engine optimisation
  • Copy writing of new website content
  • Management of design agency pitch process
  • Developed a new brand design, logo and imagery
  • Developed new product catalogues and brochure suite
  • Copy writing of new brochure content
  • Event marketing support
  • Co-ordination of new signage
  • Management of media plan and placements
  • Creation of new advertisements
  • Email marketing & social media support

Outputs:

  • Website content
  • New brand logo design
  • Company catalogues, brochures & marketing collateral
  • New advertising and media placements

New Catalogue & Brochures

Digital Copywriting & Website SEO