Marketing & Branding

Agvance

 

Brief:

Agvance is a supplier of premium minerals for animal nutrition, pasture & soil condition. They had a vision to modernise their brand, raise awareness and drive sales. Initially we completed competitor and industry research to understand their offer and the market opportunity. We worked with them to formulate a targeted marketing plan.

They then engaged us as their outsourced marketing team – to action the marketing plan across ongoing digital, communications and brand design projects.

Scope:

  • Research: Industry Research & Analysis
  •  Marketing Action Plan
  • Communications & Digital Plan
  • Website search engine optimisation
  • Copy writing of new website content
  • Management of design agency pitch process
  • Developed a new brand design, logo and imagery
  • Developed new product catalogues and brochure suite
  • Copy writing of new brochure content
  • Event marketing support
  • Co-ordination of new signage
  • Management of media plan and placements
  • Creation of new advertisements
  • Email marketing & social media support

Outputs:

  • Website content
  • New brand logo design
  • Company catalogues, brochures & marketing collateral
  • New advertising and media placements

Agvance Brochure

New Catalogue and Brochures

 

 

 

Agvance Website

Digital Copywriting and SEO