Strategy & Marketing

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ERGO Consulting

Brief:

We worked with this client to establish a strategic marketing plan for their business and more recently through a series of brand strategy workshops, defined their brand proposition and competitive advantage. We also guided their staff through a series of sales coaching workshops to arm them with the skills they needed then held monthly sales meetings to keep them on track.

During this time their brand was refreshed, a new website scoped out, designed and built. Collateral was re-designed to incorporate the new look, in the form of company profiles, newsletters, product sheets, business cards and stationery etc.

Scope:

  • Completed: Customer Insights Research
  • Completed: Marketing Action Plan
  • Completed: Brand workshops for senior staff and Brand Strategy report
  • Completed: Product and Service Plans
  • ¬†Annual Marketing Review and Planning sessions
  • Briefing design team for refreshed logo, collateral and sales material
  • Sales planning, training and monthly accountability meetings
  • Social Media training

Our Work: