Grow Your Business

Energise Growth Programme

 

This is the most popular programme we offer, and is a critical starting point if you want business growth.

The Growth Programme is our most comprehensive and can be tailored to your individual business requirements. We work with you to define:

  • Who you are
  • Where you want to go
  • And most importantly how you will get there

This is done through market insights, pragmatic strategy, implementation and support.

Stage 1: Situation analysis

To get a clear understanding of your current business situation, we start with a range of research, including:

  • Industry research and analysis
  • Customer insights research

Industry research and analysis involves analysing current market trends using various databases, desktop research, market intelligence and customer surveys. This analysis captures vital insights into your market and allows us to identify future growth opportunities.

In conjunction with this industry research we also undertake customer insights research – we talk to a cross-section of staff as well as current and lapsed customers. We work to understand the interactions they have, and the brand perceptions they hold of your company. In addition to these in-depth interviews, other techniques we can utilise are focus groups, observations (including mystery shopping) and any other activities you would like researched.

Stage 2: Strategy and Plan

Using the knowledge and insights we have gathered in stage one, we work with your team through a series of workshops to set business and marketing goals and develop growth strategies and initiatives.  The outcome is a measurable and actionable marketing plan.

This is your marketing road map – an in-depth plan of how you will achieve your marketing goals. We break it down into activities, channels and media that can include:

  • Advertising
  • Digital marketing
  • Website
  • Signage
  • Radio
  • TV
  • Trade show activities
  • All manner of branded collateral.

Each activity is allocated a timeline and a budget which it can be measured against.

Stage 3: Implementation

Our work doesn’t stop at the planning stage.  Once the marketing plan is in place we work with you to manage and action it. We schedule regular accountability sessions to monitor your progress, and keep you on track.

Optional Extras:

  • When you don’t have your own marketing team, or your current marketing team is stretched beyond capacity, Energise offers an Outsourced Marketing Team to fill the gaps. We provide the skills and experience to successfully activate your marketing plan to achieve results and build brand awareness.
  • We can help if you wish to further define your brand and customer connection once you have completed the Growth Programme. Many businesses also choose to complete the Customer Experience Programme  and/or the Brand Strategy Programme.