Marketing 101: Developing a marketing plan

Do you want to grow your business and reach your goals?

The answer lies in crafting a thorough and effective marketing plan.  An effective marketing plan is the roadmap that provides fuel for your growth and keeps you on track to achieve your business targets.

What does a marketing plan involve?

Often, businesses can fall into the trap of thinking a marketing plan revolves heavily around a content schedule. While content is integral to your overall marketing activities, it only encompasses one part of any effective, multi-faceted marketing plan.

SO WHAT DOES A MARKETING PLAN DO?
  • Details the strategy a business will use to market its products or services to clients
  • Identifies the target market and demographics most likely to engage with the products and services (i.e. identifies your ideal prospective client!)
  • Strengthens the value proposition of your brand and services
  • Outlines the campaigns to be initiated; including content, schedule and platforms to be utilised
  • Specifies the metrics to be used to assess the effectiveness of your marketing initiatives
  • Reviews your processes to identify any tweaks or amendments that need to be made (hint: there mostly always is something that needs tweaking!)

Get started on your marketing journey today

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A Step-by-Step Marketing Plan to Kick Start your Business

Devising a marketing plan requires an in-depth understanding of your business, your goals and your resources. Our step by step guide provides an excellent framework for you to get started.

DOWNLOAD OUR FREE STEP-BY-STEP GUIDE THAT WILL HELP TO GROW YOUR BRAND.

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