Supporting & Empowering Women in Business
A comprehensive short course designed to help you market your services to the people most likely to convert.
Marketing YOU is a 3-module digital course designed for women in business who sell their expertise and experience everyday. Perfect for coaches, consultants, contractors and women in the professional services sector, Marketing YOU is a proven roadmap developed to assist women in marketing their service-based business.
Before we get into all the wonderful ways that this course will change the way you market yourself and your services, let’s chat about who this course is best suited for.
>> A woman business owner specifically based in coaching, consultancy, contracting or the services sector where you sell your expertise and experience every day – i.e. you sell YOU!
>> A seasoned business owner and wanting to step up from where you are now but feeling a tad frustrated as to HOW / wondering that magic marketing formula is
>> Just starting out, kick-starting your business and maybe not sure how you go about securing your first clients
>> Feeling overwhelmed and uncertain as to your next steps. Everyone (as everyone is an expert today) seems to have an opinion & solution as to how you should grow and market.
You’re in the right place, and I’m going to tell you exactly how Marketing YOU will give you the tools, inspiration, and support you need on your journey to stepping up and standing out in your chosen industry.
By the end of the Marketing YOU course,
you will have:
Session 1: Discovering YOU
>> Identified your biggest secret weapons for growth, and learnt how to leverage your biggest business advantage in your industry
>> Defined the 3 steps to discovering you; your brand purpose, beliefs, values and personality
>> Learnt how to leverage yourself to stand out from the crowd with your content, imagery, your processes and your actions
Session 2: Discovering Your People
>> Pinpointed your ‘niche’ – who your ideal clients or soon-to-be clients are, what makes them tick, and how to hook them in
>> Discovered your unique super skills that set you apart from others and allow you to market to your chosen prospective clients accordingly (this is sometimes referred to as your ‘USP’)
>> Mapped out the problems you solve for your ideal clients and how to deliver outcomes that best leverage your services
Session 3: Discovering Your World
>> Identified your competitors, and how you stack up against them
>> Defined your position in your chosen market and understand the power of positioning your business in a competitive marketplace
>> Developed the key messaging that represents you and your services, and resonates with your clients
Your course instructor, Rosina Webb, is a sought-after marketer and brand guru with decades of experience working in the B2B and services industries.
“We were really struggling with what needed to be done before Rosina stepped in to help us.”
“As a result of the market research and subsequent work she undertook, we not only achieved our initial goals but now have a much better understanding of how we engage with our key clients.” ~ C. Balemi
“The seeds that Rosina sowed influenced us to look outside the square, and to line up to win in a competitive market.” ~ H. Prowse
When you sell your experience or expertise as a service, you’re essentially selling YOU
Marketing YOU is the very essence of this philosophy. Your services, your expertise – it all comes back to YOU. Marketing this can be particularly tricky without the basics or foundations clearly set out.
This course will help you to go from being overwhelmed and frustrated business owner, to feeling confident with a strong self-belief that you can do this. You will understand the fundamentals of what to do – at last starting to experience success with the basics of marketing and what is possible.
It’s time to achieve that profitable business you so deserve!
Have some questions?
We’d love to hear from you!
If you have any course-related questions you’d like answered prior to signing up, please do get in touch ASAP. The course registrations are open for 7 days only prior to the next intake (not until 2023!), so if you have any burning questions, email us via the link below and we’ll be more than happy to assist.