Team Energise

Rosina Webb

Owner and Marketing Director

Rosina epitomises Energise. She’s the driving force that inspires individuals, teams and businesses to grow, compete and achieve.

Before establishing Energise Rosina held senior marketing roles in a wide range of organisations including Sky City, Westfield, Telecom, AUT, Auckland City Council and consultancies.

Her passion for motivating individuals, teams and businesses to grow, compete and achieve has made her a formidable facilitator and effective change manager. These are the skills that enable Rosina to deliver on her promise to energise and mobilise individuals, teams and businesses.

Elected as a Marketing Fellow and awarded Chartered Marketer status by the CIM United Kingdom in 2011, she holds a Diploma in Business (Marketing) and a Diploma in Teaching from the University of Auckland and is Course Director for the New Zealand Marketing Association’s Strategic Marketing Diploma programme.

In addition to this, Rosina is a member of the University of Auckland Women’s Mentoring Programme, a business mentor, regular contributor to the EMA’s Business magazine and has been Deputy Chairperson of the NZ Marketing Association.  For the last 2 years , Rosina has been a  judge for the New Zealand Marketing Awards, including the categories ‘Marketer of the Year’ and ‘Young Rookie of the Year’.

Lisa Harrison

Marketing Manager

Lisa’s experience and drive combine to make a highly effective, results-oriented marketing operator.

Before joining Energise Lisa held senior brand marketing roles in global businesses including Cadbury (Australia & New Zealand), Green & Blacks Organic Chocolate (UK) and Schweppes Asahi (Australia). From project management of new product development to leading advertising and digital campaigns, Lisa has a diverse skill set is ready to draw on.

Lisa’s passion for improving businesses is contagious. Her understanding of both digital and traditional marketing makes her an excellent resource to deliver new ways to grow and an online presence that gets results.

Lisa has a Bachelor of Commerce (Economics) & Bachelor of Science from the University of Auckland. She also has a Certificate in Digital Marketing from the Marketing Association of New Zealand.

Catrina Kuehler

Head of Digital

Catrina brings over 12 years of marketing, advertising and brand building experience to the Energise team.

She is an internationally experienced Senior Digital Marketer with extensive experience in digital, social, brand and product strategy development. Before joining Energise, she worked internationally with clients including Nike, Volkswagen and Greenpeace. In New Zealand, Catrina has worked for Bobux (Kid’s Shoes) and the ASB Bank.

With a traditional background in Direct Marketing she’s your advocate for integrated consumer experiences and seamlessly connected communication – online and offline. Catrina is passionate about devising creative, customised solutions that are data and consumer insight driven and on budget, so they deliver oustanding results.

Ashton Hoffman

Digital Media Specialist

Ashton has over 9 years of digital marketing experience in various industries throughout New Zealand and South Africa.

Being a data-driven and creative professional, Ashton constantly strives to drive traffic and boost audience engagement with dynamic and innovative marketing strategies and campaigns.

Ashton’s skills include digital strategy, search engine optimization (SEO), Google Ads, social media management, account management and copy writing.

With key strengths including excellent communication abilities, marketing expertise, writing skills and creativity, Ashton can’t wait to help your business GROW!

Hailey Rodger

Digital Content Specialist

Hailey’s work in digital content development, strategy and management combine to deliver strong digital marketing initiatives.  Her skills in the development and execution of digital strategies help clients strengthen their online presence in an engaging and comprehensive way.

With a background in digital copy writing and social media marketing, Hailey understands it isn’t just about ‘likes’, but about engagement, optimisation, brand management and an overall slick execution. She is passionate about how story-telling and targeted messaging can culminate in business-changing content.

She holds a Bachelor of Film and Media from the University of Otago as well as a LinkedIn for Business short course certificate from the Marketing Association and was a Restauranteur in a previous life.

Sarah Ivarsson

Content Writer

Sarah has worked in marketing, in particular Marketing Communications, for over 15 years – 10 of these in Digital. She loves communicating with people and connecting businesses with their customers in meaningful and relevant ways to drive business outcomes.

Her background includes roles such as Brand Sponsorship Manager – Westpac, Corporate Communications & Sponsorship Manager – Yellow Pages Group, Digital Content Specialist – The Comfort Group (Sleepyhead) and most recently Communications Manager – Triathlon New Zealand.

She believes that Digital Marketing is the most effective, when campaigns are aligned with an on-brand customer experience and combined with a solid conversion pathway that delivers the right customers at the right times.

Sarah has a Bachelor of Science (Major – Sports Science, Minor – Psychology) from Auckland University. Her strength is in her ability to understand the technicalities of the digital landscape and to combine this with customer driven marketing campaigns.

Matt Martin

Business Development Director

Matt has been involved in the advertising, marketing, brand development and broadcast for over 27 years.  His passion lies in delivering excellence in brand and advertising campaigns.

Prior to joining Energise, Matt worked alongside senior management in New Zealand and the UK for companies such as; CNN, Lion Nathan, Clorox, Hansells Food Group, Merck Sharp & Dohme, Unilever, ITV, Beam Global, Kohu Road, Haribo Confectionary and Abes Bagels. This work included development of marketing strategies and implementation plans followed by extensive, integrated branding and advertising campaigns.

He’s also been working within augmented and virtual reality for the last couple of years and understands the benefits of both VR and AR for brands. By adding this evolving technology, it can help develop unique and engaging marketing campaigns and consumer promotions.

Justine Chang

Content and Administration Manager

Justine’s ability to construct cohesive, well thought out content for a specific audience ensures the work she produces for both digital and printed formats is always informative and engaging.  She understands that content production and social media marketing is critical to strengthening brands, connecting with customers and fostering an on-going relationships.

Her exceptional communication and troubleshooting skills and ability to manage her time effectively provides the Energise team with invaluable behind the scenes support essential to the successful delivery of client requirements.

Justine has worked in a variety of marketing, brand and administration roles across many successful brands including Sony, ACP Media, Hasbro and the NZ Herald.

She holds a Bachelor of Commerce and a Certificate in Direct Marketing from the Marketing Association.

Craig MacKinlay

Data Analytics Specialist

Craig’s exceptionally analytical mind, strategic approach and precision enable him to produce high quality market research and business analysis.

Craig is an expert statistician, with considerable practical experience in harnessing the power of data analytics to help businesses build their customer base, maximize their returns and achieve cost savings.

In addition to working as a Senior Data Analyst for the Ministry of Primary Industries he has held Analyst roles for Tower and Acuitas. Craig’s experience also extends to Data Analyst, Research Analyst and Economic Statistician roles for numerous research companies including CBG Research, Camorra Research, IAG NZ, Phoenix Research, and Statistics New Zealand.

His exceptionally analytical mind, strategic approach and precise attention to detail enable him to produce high quality market research and business analysis reports that are expertly targeted to each clients needs.

He holds a Bachelor of Commerce (Economics) with Honours and a Bachelor of Science (Statistics).

Our Associates

In addition to this Energise utilises a team of trusted Associates. These Associates are specialists in their fields – be it website development, SEO, social media, creative design or production.

They work professionally and seamlessly as part of the behind the scenes Energise extended team. This approach means we are able to provide whatever marketing services our clients need – saving them the trouble of seeking out a range of marketing specialists themselves.