Team Energise

Rosina Webb

Owner and Marketing Director

Rosina epitomises Energise. She’s the driving force that inspires individuals, teams and businesses to grow, compete and achieve.

Before establishing Energise Rosina held senior marketing roles in a wide range of organisations including Sky City, Westfield, Telecom, AUT and Auckland City Council and consultancies.

Her passion for motivating individuals, teams and businesses to grow, compete and achieve has made her a formidable facilitator and effective change manager. These are the skills that enable Rosina to deliver on her promise to energise and mobilise individuals, teams and businesses.

Elected as a Marketing Fellow and awarded Chartered Marketer status by the CIM United Kingdom in 2011, she holds a Diploma in Business (Marketing) and a Diploma in Teaching from the University of Auckland and is Course Director for the New Zealand Marketing Association’s Strategic Marketing Diploma programme.

In addition to this, Rosina is an elected Board Member of the NZ Marketing Association and a member of the University of Auckland Women’s Mentoring Programme.  She was previously the Elected Chair of the MA’s Northern Regional Committee and held an Executive Board position on the Newmarket Business Association.

Lisa Harrison

Marketing Manager

Lisa’s experience and drive combine to make a highly effective, results-oriented marketing operator.

Before joining Energise Lisa held senior brand marketing roles in global businesses including Cadbury (Australia & New Zealand), Green & Blacks Organic Chocolate (UK) and Schweppes Asahi (Australia). From project management of new product development to leading advertising and digital campaigns, a diverse skill set is ready to draw on.

Lisa’s passion for improving businesses is contagious. Her understanding of both digital and traditional marketing makes her a great resource to deliver new ways to grow and an online presence that gets results.

Lisa has a Bachelor of Commerce (Economics) & Bachelor of Science from the University of Auckland. She also has a Certificate in Digital Marketing from the Marketing Association of New Zealand.

Jennifer Yarrow

Marketing Manager

Jennifer is a brand passionate senior marketing specialist with a proven track record within the fast moving consumer goods sector, developing & implementing global marketing strategy from specialised digital marketing communication plans to new product development, and tailored trade marketing programs.

Holding senior Marketing positions at Pernod Ricard NZ, Ara Wines, Cerebos Greggs, Mix Ltd and Bell Tea; Jennifer brings to Energise over fifteen years experience in the consumer goods industry, developing successful global brand strategy in NZ, AU the US and the UK.

Jennifer holds a Bachelor of Commerce (International Business & Marketing) from Auckland University. Her strength is her ability to understand and communicate brand competitive advantage across digital and traditional platforms, to deliver successful, customer insight driven marketing initiatives.

Sarah Ivarsson

Digital Manager

Sarah has worked in marketing, and in particular Marketing Communications, for over 15 years – 10 of these in Digital. She loves communicating with people and connecting businesses with their customers in meaningful and relevant ways to drive business outcomes.

Her background includes roles such as Brand Sponsorship Manager – Westpac, Corporate Communications & Sponsorship Manager – Yellow Pages Group, Digital Content Specialist – The Comfort Group (Sleepyhead) and most recently Communications Manager – Triathlon New Zealand.

She believes that Digital Marketing is the most effective, when campaigns are aligned with an on-brand customer experience and combined with a solid conversion pathway that delivers the right customers at the right times.

Sarah has a Bachelor of Science (Major – Sports Science, Minor – Psychology) from Auckland University. Her strength is in her ability to understand the technicalities of the digital landscape and to combine this with customer driven marketing campaigns.

Craig MacKinlay

Data Analytics Specialist

Craig’s exceptionally analytical mind, strategic approach and precision enable him to produce high quality market research and business analysis.

Craig is an expert statistician, with considerable practical experience in harnessing the power of data analytics to help businesses build their customer base, maximize their returns and achieve cost savings.

In addition to working as a Senior Data Analyst for the Ministry of Primary Industries he has held Analyst roles for Tower and Acuitas. Craig’s experience also extends to Data Analyst, Research Analyst and Economic Statistician roles for numerous research companies including CBG Research, Camorra Research, IAG NZ, Phoenix Research, and Statistics New Zealand.

His exceptionally analytical mind, strategic approach and precise attention to detail enable him to produce high quality market research and business analysis reports that are expertly targeted to each clients needs.

He holds a Bachelor of Commerce (Economics) with Honours and a Bachelor of Science (Statistics).

Ina Babic

Digital Specialist

Ina has a passion for marketing, in particular digital marketing and has many years of experience in this field.

Before joining Energise she has held a number of marketing positions working on everything from strategy to website creation, event management and design. Some of the companies she has worked for include Century Yuasa, The Classic Holiday Club and Cnc Design. She also owns her own business, Pure Start Organics.

Ina loves marketing because she feels that it is all about being creative and using exciting technology to target the right customers in order to see businesses prosper.

She holds a Bachelor of Business Studies Degree majoring in Marketing as well as Certificates in Adobe Indesign, Photoshop and Illustrator.

Hailey Rodger

Digital Specialist

Hailey’s work in digital content development, event management and brand awareness combine to generate strong social media initiatives. Her strengths are in the development and execution of social media awareness and online content strategy.

With a background in social media and marketing for a number of brands such as What the Fat? book, Loop restaurant and The Fairy Shop, she understands it isn’t just about ‘likes’, but about engagement, presence, brand management and slick execution.

She holds a Bachelor of Arts majoring in Film and Media from the University of Otago as well as having been Restaurateur in a previous life.

Justine Chang

Administration Manager

Justine’s ability to troubleshoot, to organise and to implement efficient processes and systems ensures that she co-ordinates and drives projects to successful fruition.

Her can do attitude, exceptional communication skills and ability to manage her time effectively provides the Energise team with invaluable behind the scenes support essential to the successful delivery of client requirements.

Justine has worked in a variety of marketing, brand and administration roles across many successful brands including Sony, ACP Media, Hasbro and the NZ Herald and Carich Training Centre Ltd.

She holds a Bachelor of Commerce and a Certificate in Direct Marketing, as well as completing a CAANZ Media School “Learn to fly’ course.

Our Associates

In addition to this Energise utilises a team of trusted Associates. These Associates are specialists in their fields – be it website development, SEO, social media, creative design or production.

They work professionally and seamlessly as part of the behind the scenes Energise extended team. This approach means we are able to provide whatever marketing services our clients need – saving them the trouble of seeking out a range of marketing specialists themselves.