Why your business needs marketing champions

What is a marketing champion?  It is someone who understands the value marketing adds to all areas of a business no matter what department they work in. Employing people who live and breathe marketing from the Managing Director through to customer service representatives can produce benefits and competitive advantages that enhance your entire business. “The

Simple Website Design Mistakes that Hurt Your Business

A well designed and fully functioning website is a must have for any business.  Whether you want to simply showcase your offering or provide a full e-commerce solution, your website should work hard for you 24/7, helping grow your business. Stanford web credibility research suggests that 75% of consumers judge a business’s credibility based on

Is the traditional working week dead?

A five day, 40 hour working week has been the worldwide standard for hundreds of years.  But just because it’s the status quo doesn’t mean it’s the best way. More and more people are demanding a flexible work environment to help them deal with demands of a busy, modern lifestyle. So many aspects of modern

Five reasons why marketing for business growth works

Marketing is the most important initiative for a company wanting to achieve strong business growth.  Without it, you can have the best customer service and most amazing products around but no one will know about your offer or why they should choose you. A strong marketing programme requires significant investment that some business owners may

The importance of knowing your customers

The most basic step to being successful in business is producing goods and services that your customers want and like.  The best way to achieve this is to understand what drives your customers and what needs they have that your products and services can address.  Knowing your customers is one of the most important foundation

Are you making the most of Google My Business?

Google My Business  is a free tool that is an important first step in a local SEO strategy.  Claiming your business lets you manage how your listing appears on Google Search and Google Maps.  It also increases your chances of appearing in local searches and generally improves your organic search engine rankings. Once you’ve claimed

Valuable lessons learnt in my digital marketing journey

I want to talk to you truthfully about digital marketing results – business owner to business owner. Without the fluff or agency bull**** We have all heard from that business owner who gets leads pouring in from their website freeing up their time from the sale process.  But; Does digital marketing work for everyone? Are
  • Digital Marketing, social media
  • Posted by @energise 
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How to Instagram like a Professional

Globally, Instagram is the fastest growing social site – second only to Facebook.  With over 1 billion active monthly users worldwide and over 1.2 million users in New Zealand, it is considered by many to be the best social platform for engagement. Should your business be on Instagram?  And if you’ve already got an account,

Does your company suffer from a Disjointed Brand?

Do you ever feel as a business owner that your company is a fraud? So, by that I mean your company has one face that your customers, colleagues and general Mr Joe Bloggs see and another face – the internal one; the face that your staff and team ‘try to live by’ each and every

How Mobile First Indexing Will Affect Your Business Website

You may have heard the term ‘mobile first indexing’ thrown around this year, with yet another Google change that can affect how accessible your website is on the Google search results. But what does it mean for your business? What is indexing? In simple terms, indexing is the process Google uses to add webpages into