The importance of knowing your customers

The most basic step to being successful in business is producing goods and services that your customers want and like.  The best way to achieve this is to understand what drives your customers and what needs they have that your products and services can address.  Knowing your customers is one of the most important foundation

Are you making the most of Google My Business?

Google My Business  is a free tool that is an important first step in a local SEO strategy.  Claiming your business lets you manage how your listing appears on Google Search and Google Maps.  It also increases your chances of appearing in local searches and generally improves your organic search engine rankings. Once you’ve claimed

Valuable lessons learnt in my digital marketing journey

I want to talk to you truthfully about digital marketing results – business owner to business owner. Without the fluff or agency bull**** We have all heard from that business owner who gets leads pouring in from their website freeing up their time from the sale process.  But; Does digital marketing work for everyone? Are
  • Digital Marketing, social media
  • Posted by @energise 
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How to Instagram like a Professional

Globally, Instagram is the fastest growing social site – second only to Facebook.  With over 1 billion active monthly users worldwide and over 1.2 million users in New Zealand, it is considered by many to be the best social platform for engagement. Should your business be on Instagram?  And if you’ve already got an account,

Does your company suffer from a Disjointed Brand?

Do you ever feel as a business owner that your company is a fraud? So, by that I mean your company has one face that your customers, colleagues and general Mr Joe Bloggs see and another face – the internal one; the face that your staff and team ‘try to live by’ each and every

How Mobile First Indexing Will Affect Your Business Website

You may have heard the term ‘mobile first indexing’ thrown around this year, with yet another Google change that can affect how accessible your website is on the Google search results. But what does it mean for your business? What is indexing? In simple terms, indexing is the process Google uses to add webpages into

Managing negative comments on social media

Negative comments on social media are inevitable; it’s how you handle them that makes the difference. One of the great pitfalls of social media from a business owner’s perspective is the lack of control. While there are many ways to get the best out of social media for you business and you call the shots

Digital Video – The Future of Content Marketing is Here

It’s no secret that video has gained popularity in recent years to become a staple of the online world. Mark Zuckerberg predicted that by 2021 Facebook could be predominantly video content.  Other social platforms such as Instagram have also made the move to include more video content with the launch of IGTV this year. So

Google Analytics Cheat Sheet

Google Analytics can answer many questions about who is visiting your site and what they’re doing when they get there.  This allows you to see what’s working, what’s not and fine tune your website for the best visitor experience. The amount of data available through Google Analytics can feel overwhelming at first.  How do you

DDO18 – What’s the future of Digital Marketing?

Heading along to Skycity’s Convention theatre is always a great day out, but the Marketing Association’s Digital Day Out has got to be a favourite.  With near 600 people and a sell-out crowd for 5 years running you know it’s the place to stay connected with your fellow marketers and get a steer of where
  • Digital Marketing
  • Posted by @energise 
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