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11April

How to Avoid Talking to No One on Facebook

In today’s media landscape, a Facebook page for your business is almost inevitable.  With over 2.2 billion active monthly users, it is no longer a question of whether you should be on Facebook but how to make the most of the platform’s massive reach. Facebook constantly updates their algorithm to give users the most relevant,
  • Digital Marketing, social media
  • Posted by @energise 
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09April

Is it a brand overhaul or a nudge?

Having done a few kiwi brand ‘revitalisation’ projects, we are often asked by our clients whether they need a brand overhaul or a nudge.  Unfortunately, ‘IT DEPENDS……’ is never an answer they want to hear. So, we have developed a quick-fire EMPOWER cheat sheet to help our clients answer this question: Has the sales growth
  • brand, EMA BusinessPlus
  • Posted by @energise 
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03April

Your business was born an original – don’t let it die a copy CAT

Too many businesses make the mistake of trying to copy-cat what their competitors are doing.  A lot of marketing money is wasted trying to match up.  It’s not about matching competitors, it’s about defining your difference – your uniqueness through your USP (Unique Selling Point). It may take some soul searching, but if you can
  • brand strategy, positioning, USP
  • Posted by @energise 
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02April

Are you creating iconic brands or boring blands?

As a purveyor of the e-commerce landscape, I often come across NZ brands that are a ‘me-too’ copy cats of iconic brands (no prizes for coming second!) accompanied with an absence of attitude or spunk. So, to the architects and marketers of NZ brands, I have 3 vital questions for you to ponder so your time
  • brand, brand strategy, Marketing Strategy
  • Posted by @energise 
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18March

Our Top 5 Email Marketing Platforms

As a business owner, email marketing is one of the most cost effective and successful marketing tools at your disposal.  When done right, it is easy to manage and allows you to speak directly to your target market on a regular basis. With so many options available, how do you know which provider best meets
  • Digital Marketing
  • Posted by @energise 
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12March

When you sack your biggest client BUT still survive…

Yes, this did happen to me a few years back, but it has taken me this long to gain the space and perspective needed to write about it! Fear, anxiety and panic are all the emotions I felt near the end of this client’s tenure. So why did we hang in there tolerating behaviour that
29November

Does Your Website Truly Reflect Your Brand?

Often overlooked as a static billboard, business websites today can become dated quickly and forgotten about in the hype of social media development  – so how do we keep it working hard?  And more importantly, how does a great website benefit our businesses? Your website is often the very first stopping point for your customers
  • brand, Digital Marketing
  • Posted by @energise 
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21November

How to Avoid the Spam Folder

If you regularly send commercial emails, it is highly likely that some of your messages have ended up in your recipient’s spam folders.  Not sure exactly how spam is defined in New Zealand? Make sure to catch up on our last blog post. Email server spam filters are constantly changing to ensure they are up
  • Digital Marketing
  • Posted by @energise 
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25October

Are your emails spam?

Spam.  In New Zealand, spam is the generic term for any unrequested commercial emails, text messages or faxes (yes, some businesses still have faxes!) and there are strict laws governing permission and consent around these messages. It’s a modern day problem that can have serious consequences for any business engaging in email marketing.   How
  • Digital Marketing
  • Posted by @energise 
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27September

Can LinkedIn really add value to my business?

Remember that old adage, it’s not what you know – it’s who you know? Well in respect to business networking – this saying rings very true. And one of the most powerful ways to network now in this digital age is via business social media platform; LinkedIn. Building strong and reliable business connections is critical
  • Digital Marketing, social media
  • Posted by @energise 
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