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29February

THE IMPORTANCE OF DEFINING YOUR USP – UNIQUE SELLING POINT

Differentiation is one of the most strategic activities that you can engage in as a B2B company. When clients are faced with a plethora of potential businesses to choose from – what makes them want to choose you over another business?  Your Unique Selling Point. Too many businesses make the mistake of trying to copy-cat
  • EMA BusinessPlus, Marketing Strategy, positioning, USP
  • Posted by @energise 
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23February

FUNDAMENTAL NEEDS WITH A MARKETING FOCUS

Building relationships with audiences that both meet their needs and align with the brand we represent is the underlying foundation of all marketing. A key part of this is finding out how to hit the hot button needs and get a response from our audience. The “6 Basic Human Needs” that Tony Robbins uses as
  • Marketing Strategy
  • Posted by @energise 
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15February

MARKETING PLANS – ESSENTIAL FOR B2B BUSINESSES

We know it’s tough out there. In the competitive world of B2B marketing it’s hard to stand out and make your mark – and importantly drive more sales. That’s why it’s crucial to spend time crafting out a marketing plan for your business. A business road map to keep you on track and heading in
  • Marketing Strategy
  • Posted by @energise 
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05October

ENSURE YOUR EMAILS AREN’T IGNORED!

When considering email marketing, flow is the key! When messages don’t flow and there is a lack of continuity, we simply switch off. Imagine a movie or a book that doesn’t flow well – if it gets too hard or lacks flow, we stop reading the book or switch off the movie. The same principal
  • Digital Marketing
  • Posted by @energise 
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02October

TIPS TO IMPROVE YOUR SOCIAL MEDIA MARKETING

There is no denying that social media is big…and you can’t try and hide from it because it’s only getting bigger. So as the old saying goes – if you can’t beat ‘em join ‘em! Lets look at some tips on how to improve your social media marketing so that you can grab the attention
  • Digital Marketing, social media
  • Posted by @energise 
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30September

SIMPLE WAYS TO BUILD YOUR BRAND

Often when people think “brand” they think of a name or logo. True, that is part of what a brand encompasses, but there is so much more to consider when building a successful brand. With a strong brand that appeals to your target customers, you can escape the downward spiral of having to compete on
  • brand, brand strategy
  • Posted by @energise 
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21September

TO FACEBOOK OR NOT TO FACEBOOK?

When considering your business marketing plan – these days an area that inevitably warrants discussion and often inclusion, is Facebook marketing. With over 1 billion users, and many of those users ‘checking in’ multiple times a day, Facebook is the number one social media platform. But why use Facebook? The number one reason to utilise
  • Digital Marketing, social media
  • Posted by @energise 
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