Brand love: what it means and why it matters
Brand love – it’s the loyalty and affiliation customers have for a brand, the connection consumers feel to a product, and the reason they continue to purchase, engage with, return to, and recommend a brand.
Customers don’t care about brand love; they care about solutions. Build a brand they love by solving their problems consistently and meaningfully. Why? Because the greater the love a customer has for a brand, the greater the advocate (and consumer) they’ll be.
Why brand love matters
Brand love and loyalty go hand in hand. By building brand love among your customers, you’re establishing a solid community, one that trusts your brand, turns to you first for both their wants and needs, recommends your brand to others, and advocates for you time and again.
Brand love takes time and effort to grow, but it’s worth the investment. Once a customer falls in love with your brand, they’ll become a true ambassador, recommending, referring, and responding to your brand.
But don’t take brand love for granted. Once it’s achieved, it needs to be nurtured. This is where it’s important to know your audience, understand them, and respond to their changing needs and desires.
From like to love
Discover more about how to build loyalty and advocacy within your community now.
How to build brand love
Before clients can love your brand, they need to feel understood. That starts with a team culture focused on solving real problems and meeting real needs.
This alignment of values, shared vision for success, and desire to see a brand’s community grow is integral to establishing and retaining brand love.
Top tips for growing brand love:
- Start by building your brand from within
- Utilise the art of storytelling to help customers create an emotional connection with your brand
- Grow with your audience to help strengthen their love for your brand
Building a strong brand starts from within
Find out more about building brand love from within your organisation.
Brand love in the B2B space
In consumer markets, brand love often stems from emotional connection (think about your favourite retail brand and feel the emotion it inspires) – but in B2B, clients are looking for dependable solutions to business problems.
Brand love in B2B means showing up consistently, solving real problems and making your clients’ lives easier. It’s less about sentiment, more about trust earned through action.
Brand connection: How to increase client retention with a strong brand
Find out how to establish brand love to build deeper connections and long-term business partnerships.
Start building brand love today
If your brand isn’t building loyalty or creating strong client relationships, it’s time to change that. Whether you’re struggling with connection, consistency, or cut-through, we can help you find the gap and close it.
