Meet the team

Rosina is the driving force behind Energise, inspiring individuals, teams, and businesses to grow, compete, and achieve in the B2B space. A sought-after brand marketing expert for medium-to-large B2B businesses, Rosina has worked with many well-known Kiwi companies, ensuring their branding is strong and connecting with target audiences at all times. Known for her bullshit-free nature, Rosina enjoys long-term partnerships with clients that appreciate a straight-to-the-point approach to marketing.

Outside of Energise, she can be found teaching brand strategy with the NZ Marketing Association, mentoring young marketers and ambitious business owners as part of Business Mentors NZ, and judging at the YouTube NZ Marketing Awards. Pre-Energise, Rosina held senior marketing roles within well-known companies, including Sky City, Westfield, Telecom, AUT, and Westpac (all of which honed her BS meter).

Who is your marketing hero? Why?

My marketing hero is Seth Godin (of course) for his miracle mix of creativity and strategy and whose daily blogs resonate and guide me most days….

Managing several long-term retainer clients, Hailey specialises in creating and executing smart digital content strategies. With a focus on SEO, copywriting, social media management, and brand strategy, she helps businesses boost their online presence and engage audiences effectively.

Hailey brings over nine years of digital marketing experience, helping businesses grow, compete, and achieve through data-driven insights and creative solutions.

What is the one marketing tool you can’t live without?

Google Analytics! It’s essential for understanding how users interact with your content. Without insights into visitor behavior — like what pages they engage with or where they drop off — it’s nearly impossible to optimise your content and boost conversions. 

With over a decade of experience in digital marketing and a background in marketing and PR, Ashton is our go-to expert on all things digital. Her professional journey started in hotels and conferencing, where she honed her skills in digital strategy and advertising. Today, she brings a unique blend of analytics and creativity to every project. Known for creating content that resonates with a brand’s unique personas, Ashton is dedicated to building campaigns that connect and convert.

She loves collaborating with clients across various industries, developing bespoke ads, creating engaging social media content, and strategising the next steps for businesses. Ashton thrives on helping brands grow and succeed, and is genuinely passionate about making a difference through her work. When she’s not boosting audience engagement and driving traffic, you’ll find her spending time with her schnauzer and running on caffeine.

What inspired Ashton to get into marketing?
“I’ve always believed in the power of collaboration, and marketing felt like the perfect fit to achieve that. I have a passion for creativity but also a keen analytical side. I wanted to be part of a team that could drive business success and see myself as an extension of every brand I work with. I love creating beautiful campaigns, and I’m so grateful for the opportunity to help businesses grow and succeed. Ten years later, I’m still loving every moment of it!”

Rachel brings 20 years of professional writing, brand, and content management experience to the Energise team. With a true love of creating meaningful and engaging content across all platforms, Rachel has worked with businesses of all sizes to bring both their internal and external brands to life.

Having begun in editorial publishing, Rachel quickly found the fast-paced and diverse nature of content marketing to be more her style and has created and managed content for some of
Aotearoa’s most-recognised B2B brands in the event, ag, and tech spaces. When she’s not filming on-farm, workshopping in a boardroom, or putting together a creative-yet-clear content strategy, Rachel spends her time chasing two inexhaustible children and dreaming of the day she can have a coffee in peace.

What’s the most important thing when creating great content?

Balancing clarity with creativity. Find the perfect mix and you’ll be rewarded with an engaged and loyal audience. Get it wrong and you’ve lost them for good.

René kicked off her journey in the digital world back in 2009, diving into website development, email marketing, SEO, and copywriting. This naturally expanded to include social media and Google Ads, which now make up a big part of her daily work. With a genuine passion for data analytics and trend-spotting, René loves partnering with clients to uncover the best opportunities and solutions to help them achieve their goals.

As a qualified and experienced Digital Communications and Marketing Specialist, René excels at planning and digital strategy. She develops and manages creative, innovative digital marketing plans, focusing on generating leads through targeted website traffic and creating immersive, cohesive experiences. She loves diving into digital marketing audits to see where improvements can be made, and then implementing digital marketing projects, ranging from website updates to full-blown rebrands alongside the wider Energise team. Having worked with a variety of clients — from consumer goods to charities and B2B businesses — she has a wealth of experience in international markets, including South Africa, England, and New Zealand.

Who is your marketing hero? Why? 

Henry Ford without a doubt.  He was quoted as saying “If I had asked people what they wanted, they would have said faster horses.” The genius of Henry was in his creativity and looking at a problem from a new angle, providing a solution and a product that no one knew they wanted, but definitely did!

Ashley is Energise’s driving force of admin and procedure. As Operations Manager, he ensures seamless efficiency behind the scenes, so the team can focus on what truly matters – our clients.
Having spent 20 years at the wheel as Editor of New Zealand Classic Car magazine, robust systems and processes are second nature to Ashley and he enjoys making sure Energise runs like a well-oiled machine. Outside the office, his main passion is cars, having owned  everything from Corvettes to Mustangs, to his current pride and joy, a 2011 Shelby GT500.

What’s the key to a successful process?

I believe effective communication is at the heart of every successful process. Combined with the best technology, our team can deliver successful results for our clients.

As Energise’s art director, Kern specialises in brand identity, web and graphic design, and website development, ensuring his creative vision captures audience attention and drives engagement, no matter the project at hand.

His expertise in SEO strategy, WordPress, traditional and digital design, and project management allows him to push the boundaries to help brands stand out in today’s competitive market. Kern’s career has led him through diverse projects, from print ads to digital animation to designing and developing high-converting websites.

His deep interest in AI technology and its potential to transform design workflows drives him to explore ways to increase creativity and efficiency in the design process, anticipating that AI will redefine the industry in the near future.

Kern’s philosophy when approaching projects is to “inspire innovation”, meaning no idea is ever finished – every concept is open to refinement and reinvention.

What inspired you to get into design?
“I believe creativity is boundless, and design is the ultimate field to bring ideas to life in a way that resonates and connects with people. More than a decade on, I’m as excited as ever to keep evolving with the industry!”