Client needs

ATT’s objective was to effectively use their website, search & social media to attract and retain hosts and apprentices.

A large part of the challenge was attracting the correct hosts and apprentices as well as matching the correct apprentices to the relevant hosts.


The Energise approach

To take full advantage of the free funding from the government for apprenticeship training, we saw the value in targeting both Google Ads and Facebook Campaigns.

We have an “Always On” campaign approach, this means that we run ads relevant to the hosts and apprentices and optimise these ads monthly. Our digital marketing approach includes:

  • Using digital marketing to attract, retain and grow their customers
  • Implementing lifecycle campaigns for all hosts and apprentices
  • Optimising campaigns and communications to maximise value

Use analytical customer insights to enhance ATT proposition development


What we achieved

Our campaign results exceeded client expectations.

Successes over the last 6 months include:

Website page views

Increased by 25%

Website visitors

Increased by 25%

Organic search traffic

Increased by 25%

Social ads traffic

Increased by 138%

Website bounce rate

Reduced by 29%

Google Ads traffic

Increased by 109%

Facebook conversions / leads


ATT Facebook Ads

ATT Google Ads