AI can’t replace good judgment: Why strategy still wins
AI in marketing is a hot topic, with a lot of unknowns. Front of mind…
Rachel Kerr21/10/2025
How to turn your expertise into marketing that sells
You’ve got the goods – years of experience, a solid reputation, and expert knowledge of…
How brands lose trust – and how to avoid it!
It sends a shiver down my spine when I see a brand going from hero…
Hailey Rodger24/03/2025
Internal branding: Building a strong brand starts from within
Internal and external branding isn’t a chicken-and-egg scenario – if your team isn’t sold on…
Hailey Rodger22/11/2024
From like to love: How to create loyal brand advocates
So, your customers like your product or service. Great! But liking something is one thing…
Hailey Rodger23/10/2024
What is brand love?
Think about all the times you’ve said or heard, “I love that brand!” and what’s…
Hailey Rodger26/09/2024
Three things we (re)learnt when building our new website
We won’t beat around the bush – we’re very proud of the quality digital strategy…
Hailey Rodger29/07/2024
How to be a thought leader when you don’t have an original thought
The term “thought leadership” often evokes images of groundbreaking innovations and long-winded essays. But how…
Kern Hoffman18/04/2024
5 Reasons to Outsource your Digital Marketing
It’s probably no secret to you as a business owner, but running your own digital…
Hailey Rodger21/10/2022
Is your employer brand helping or hindering your recruitment?
I’ve written a lot in the past about how businesses need a strong employer (internal)…
Hailey Rodger27/07/2022
