Energise Staff Picks for 2023!
We can’t quite believe it’s that time already, but as we looking ahead to wrapping up the year that was, the Energise team are once again sharing their top
The Modern Marketing Funnel: Conversion & Nurture
Over the last couple of months we have been discussing the different stages of the modern marketing funnel; how to construct your messaging, content and resources for your audience
Four reasons why branding is incredibly important in B2B marketing
Historically, many B2B businesses have not invested significant portions of their marketing budget in brand advertising. This was because most business owners believed that price is the main driving
The 5 steps of the brand love journey
Brand love is a subject that is near and dear to my heart. In fact, it’s such a favourite topic of mine, that I’ve declared February “Brand Love Month”
Do you want to be NZ’s best loved brand?
I’ve written about brand trust before and now I want to talk about the other side of the coin – brand love. Brand love is an incredibly powerful marketing
My top 4 business trends for 2021
Everyone agrees that 2020 has been an incredibly challenging year. It’s been a rollercoaster ride of lockdowns and constant readjustments. Experts agree that Covid-19 and its after effects will
Why brand trust is more important than ever before
I always say that your brand is one of your business’s most important assets. A big part of building a successful, well-loved brand is fostering trust with your customers.
How do you rate your Covid-19 communications?
Some companies have managed to navigate the crisis expertly, with messaging that is true to their brand and genuinely helpful to their customers. Others have fallen woefully short of
Are your Covid-19 messages getting through?
With developments happening so quickly, one of the most important things you can do for your company is to stay in regular contact with your customers to keep them
