It’s no secret that video has gained popularity in recent years to become a staple of the online world.
Mark Zuckerberg predicted that by 2021 Facebook could be predominantly video content. Other social platforms such as Instagram have also made the move to include more video content with the launch of IGTV this year.
So what does this mean for digital marketing?
Content marketing is an important component of any good marketing plan. A good content strategy delivers what consumers want, how and when they want it and people increasingly want to consume information in video format.
Video marketing is a powerful way to communicate with your audience and build lasting relationships with your consumers, according to Hubspot:
- 53% of people want to see more video content from marketers
- The 4 most common types of online video are explainers, how-tos, product demonstrations and testimonials
- Video content is the most memorable form of content compared to images and text
- YouTube is the world’s second largest search engine and mobile video consumption is increasing by 100% every year
The old saying used to be that a picture is worth a thousand words but a static picture is no longer enough. Research carried out by digital marketing experts that estimate that a minute of video is worth approximately 1.8 million words.
And if that’s not enough to convince you that video marketing is something you need to do now, according to Forbes:
- Brand recall is increased with online video content – 80% of customers remember a video they’ve seen in the last month
- Video marketing can boost your site’s SEO – 65% of business decision makers visit the advertiser’s website after seeing a branded video
- Video content performs well on all devices – desktop, tablet and mobile
- Video content if perfect for viral, it is estimated that 92% of people who watch an online video share it with others. Although we do have a caveat here: don’t produce content with the aim of going viral. Authentic relevant content is more important than a cheesey, staged video obviously aiming for viral status.
You might be wondering where to start but producing video is more accessible than ever. The latest iPhone and Samsung phones both shoot 4K video. Raw, authentic footage shot on these devices are often what consumers find most engaging (especially on social media).
However, if you’re not sure about shooting footage yourself or you’re not a natural in front of the camera, taking the leap into online video can feel daunting. This is where speaking to an expert is invaluable, they can ensure your video content has the right message and is available in the right places for your consumers. Speak to us here at Energise to find out how we can help.