In July 2016, in-conjunction with 7 degree and Love to Grow, Energise and Associates held the second in it’s Big Growth and Gain series. This seminar addressed how to create an automatic customer – one who returns to you each time.
Our breakfast line up of industry experts was:
- Rosina Webb (Director of Energise) – who covers off how to write a marketing plan to capture the automatic customer.
- Michael Major (Director of 7 degree) – who speaks about the customer journey and what it takes to deliver at every touchpoint of the business – so the customer keeps returning.
- Trish Love (Chief Executive of Love to Grow) – who delved into the numbers behind the marketing. How do you measure your marketing success? How much should you spend on marketing annually? What is the lifetime value of your ‘automatic customer’?