In-house vs Agency: What’s the real cost to your business?
Compare the real cost of hiring in-house vs outsourcing to Energise. The results may surprise you.
Item of discussion: Recruitment – marketing manager.
Sound familiar? Have you seen this line item on your SLT meeting agenda, or maybe it’s been the subject of discussion with your team? When your business is growing, the default response is often to hire internally, and when marketing is on the table, posting a job ad for a marketing manager or coordinator seems the next logical step.
But have you taken a step back to compare the real cost of hiring an in-house marketing resource versus outsourcing to a marketing agency. We’ve run the numbers to give you a head start. Download our cost comparison now.
Team growth without the overhead
An agency worth its salt becomes a seamless part of your team. At Energise, our approach is a collaborative one, and our expertise means you get real outcomes without the overheads. By tapping into the agency asset, you get:
- Capacity: Busyness in business ebbs and flows. There are you may only need light-touch support and help to manage day-to-day marketing tasks. But when activity ramps up, you can upscale the capacity and draw on more resources when you need it.
- Capability: Got a water leak? Call the plumber! Need to execute a marketing campaign? Call in the experts. With an agency as part of your team, you have a skilled marketer for every specialty, right at your fingertips.
- Cost-effectiveness: Calling a meeting? We’ll bring the coffee. There’s a saving right there. Caffeine aside, outsourcing your marketing means you only pay for what you need. Outcomes without the overheads.
- Flexibility: Need help with a one-off campaign or ongoing support to stay on track with your business goals? An agency on your team delivers support based on your business needs, bringing in the right expertise when you need it. That’s marketing on your terms.
Run the numbers
Before you commit to hiring, make sure you’ve seen the full picture. Download our cost comparison to weigh up the numbers for yourself and decide what makes the most sense for your business.
