In the world of running a business, juggling all the tasks can feel like a never-ending game,
especially when it comes to marketing.
So when I tell clients that there is a simple way to get more mileage out of their content without
diving into a technical marketing maze, they’re all ears. I call it the 3 Rs; recycle, reuse, refresh.
Recycling and reusing existing content is a smart strategy, and there are a few ways to do this that
ensure everything still remains fresh and not repetitive. Let’s take a look at a few of these
strategies below.
Bring Back the Classics
Evergreen content is like your timeless wardrobe staple; it never goes out of style. Think about
those articles or blog posts that are always useful to your audience. Give them a little refresh with
the latest information, and then put them back in the spotlight. Changing the publication date tells
your readers that it’s fresh content. This not only saves you time but also makes sure your helpful
content continues to attract new readers.
Share the Highlights on Social Media
Remember that in-depth guide you created a while back? It’s a goldmine for creating bite-sized
social media posts. Just pick the most exciting bits, like interesting facts or thought-provoking
quotes, and turn them into engaging social media updates. Use eye-catching images, some
relevant hashtags, and a friendly caption. This way, you can reach more people and guide them
back to your original content.
Turn Words into Videos
In a world that loves videos, don’t let your written content gather digital dust. Take some of your
most informative blog posts and turn them into easy-to-follow video presentations. You can use
platforms like YouTube, Instagram, LinkedIn (or if you’re really brave, TikTok!) to share your
knowledge visually. It’s not just recycling; it’s also tapping into what people like to see.
Create Visual Summaries with Infographics
Information-packed blog posts can feel overwhelming. Convert your data-filled articles into easy-to-
understand infographics. Infographics are highly shareable and can explain complex ideas in a
simple way. Tools like Canva make it a breeze, even if you’re not a design expert. Share these on
your website, social media, and in your emails too.
Bring Old Posts to New Audiences with Newsletters
Your blog archives are a treasure chest of wisdom waiting to be rediscovered. Summarise and
bundle related blog posts into engaging email newsletters. Personalise it by adding a little note or
thought before each article. Newsletters are a fantastic way to keep your audience engaged and
introduce them to valuable content they might have missed – and an email list is one of the most
direct channels you have to an engaged audience, so make it count!
Recycling and reusing content isn’t about being lazy; it’s about making the most of the great
content you’ve already created. By bringing back the classics, sharing highlights on social media,
and creating visual summaries with infographics and videos, you can make your content work
harder without all the marketing stress.
Need some help to get started? That’s exactly what my team are here for. Have a look over some
of our marketing services and packages, then get in touch for a chat.
