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Have you ever wondered if Google Ads could be the secret sauce to boost your online presence
and drive more leads your way? You’re not alone. In the realm of digital marketing, Google Ads can
be a powerful tool to boost your online presence, generate leads, and increase sales – and FOMO
(Fear of Missing Out) is a real thing for those who haven’t hopped on the bandwagon yet!
Below we’re demystifying the step-by-step process of creating a Google Ads campaign without
getting lost in technical jargon.

Step 1: Define Your Goals

Start with the basics. What do you want to achieve with your Google Ads campaign? Are you
looking to drive more traffic to your website, capture valuable B2B leads, or enhance the sales of
your products or services? Clearly defining your goals will serve as your North Star throughout the

Step 2: Understand Your Audience

Knowing your target audience is key. Who are the decision-makers in the B2B world that you aim
to reach? What challenges do they face, and what solutions are they seeking? Google Ads offers
precise audience targeting options, allowing you to connect with the right people at the right time.
Use this to your advantage to get your message in front of the right people.

Step 3: Keywords – Research phase

Keywords are the secret sauce of Google Ads. These are the words and phrases your prospective
clients are using to search on Google. No need to overcomplicate things here, do some keyword
research to discover what terms are relevant to your business. Keep it simple and focus on
keywords that directly relate to your products or services.

Step 4: Keywords – Selection phase

Select the keywords you want your ads to appear for carefully. Don’t go too broad; focus on the
keywords that align with your goals and target audience. Google offers various keyword match
types, like broad match, phrase match, and exact match. For beginners, exact match is a good
place to start to ensure your ads appear for the exact keywords you choose.

Step 5: Craft Compelling Ads

Your ads need to make an impact in a crowded digital space. Write compelling ad copy that
addresses your audience’s pain points and presents your solution clearly. Use actionable language
and highlight the benefits of choosing your business.

Step 6: Set a Budget

Budgeting is a must. Determine how much you’re comfortable spending on your Google Ads
campaign. You can set daily or monthly budgets, and Google will help you manage your spending
to stay within your limits.

Step 7: Monitor and Optimise

After launching your ads, keep a close watch on their performance. Google Ads offers detailed
analytics to help you track clicks, conversions, and more. Use this data to make informed decisions
and fine-tune your campaign for better results.

Don’t let the FOMO hold you back from harnessing the power of Google Ads for your business. By
following these straightforward steps, you can launch your Google Ads campaign with confidence.
With Google Ads, you have a valuable tool to reach your target audience and drive real results for
your business.

Ready to propel your business to new heights in the digital landscape? Start your Google Ads
journey today, or get in touch with the team at Energise to learn how we can help you maximise
your Google Ads results.