Agvance is known for delivering science-backed nutrition solutions to New Zealand dairy farmers. As the business grew, so did the need to keep their brand presence sharp, their communications consistent, and their marketing engine running – without the overhead of building a full in-house team.
They knew they needed expert support across strategy, digital, creative and content. But they didn’t want to hire five different roles to get there.
So, they partnered with Energise.
The challenge
Agvance had the technical expertise and industry trust. What they needed was marketing support that could help translate that into clear, compelling messaging – and keep campaigns running year-round. They wanted a partner who could take ownership of the marketing function, while working seamlessly alongside their internal team. Internal resourcing wasn’t the right fit – they needed depth across strategy, design, digital and copy, not just one generalist. And they didn’t want the delays or disruption that come with hiring, onboarding and managing staff.
The approach
Energise now operates as Agvance’s embedded marketing team. Together, we’ve built a joined-up marketing function that covers:
- Annual marketing strategy: A full 12-month plan for paid advertising, content, and EDMs.
- Multi-channel social media: Content creation and calendar management across Facebook, Instagram and LinkedIn, tailored to farmers and vets.
- Web and digital updates: A complete website overhaul, plus ongoing content management and SEO.
- Email and customer campaigns: Consistent monthly EDMs supporting product education and lead conversion.
- Retail promotions: Design and activation support for in-store campaigns.
- Product marketing: Development of product booklets and technical flyers for multiple audiences.
- Webinar strategy and support: Monthly webinars to support agri-professional education.
- Media and PR: Thought leadership in key rural publications.
- Creative production: Photography and video content to support all campaign assets.
This isn’t a transactional supplier relationship – it’s a true partnership built on open communication, collaboration, and mutual respect. We work closely with Agvance’s team to plan, adjust, and deliver in real time, making decisions together and sharing ownership of the outcomes. Being part of their team means we’re trusted to challenge, contribute, and stay aligned on what matters most: delivering results.
The Outcome
Agvance now has the marketing capability of an in-house team, without the recruitment, overhead or fixed cost. Their brand is consistently represented across every channel, with campaigns that support both long-term visibility and short-term sales.
Instead of reacting to opportunities, they’re planning for them. They have a clear, confident marketing rhythm, backed by a team that understands their business and works proactively to keep things moving. It’s a model that delivers both consistency and agility, without compromise.
Before you hire in-house…
Download our in-house vs agency cost comparison to see how the real numbers stack up. Or get in touch to see how we can support your business without adding headcount.
Client feedback/testimonial
“We get the depth and flexibility of a full team, without needing to manage one. The Energise team works alongside us like they’re part of our business.”
– Chris Balemi, Founder and Director, Agvance Nutrition
