What consistent brands do differently (and how to get there)
Consistency – everyone talks about it, but few nail it. But for the brands that…
Kern Hoffman25/08/2025
Talking brand success (without tooting your own horn)
Marketers love a good story. But when it comes to telling our own, we often…
Agvance
Agvance is known for delivering science-backed nutrition solutions to New Zealand dairy farmers. As the…
Hailey Rodger22/06/2025
Let’s get personal: Why personalisation is key to brand success
Hyper-personalised micro-content – it sounds like a term that should be in a medical dictionary,…
Kern Hoffman06/06/2025
Energise helps Agvance lead in dairy marketing
Partnerships that work: Agvance hits the right audience every month Agvance is committed to ensuring…
Kern Hoffman08/05/2025
How brands lose trust – and how to avoid it!
It sends a shiver down my spine when I see a brand going from hero…
Hailey Rodger24/03/2025
Brand ads: How to make people stop scrolling and pay attention
How many of the ads you’ve seen today do you actually remember? People are busy…
Hailey Rodger25/11/2024
Internal branding: Building a strong brand starts from within
Internal and external branding isn’t a chicken-and-egg scenario – if your team isn’t sold on…
Hailey Rodger22/11/2024
How to hit the bullseye with branded content
Branded content isn’t just about throwing your logo on something and hoping it sticks. It’s…
Hailey Rodger04/11/2024
From like to love: How to create loyal brand advocates
So, your customers like your product or service. Great! But liking something is one thing…
Hailey Rodger23/10/2024
