Efficiency, expertise, and experience… Do you need any more reasons for engaging the experts for your digital marketing needs?
Just in case you do, we’ve come up with three key reasons why choosing to work with a marketing agency will be of far greater benefit than hiring your marketing resource in-house.
#1. Cost-effectiveness vs value
Business owners often think it’s more cost-effective to hire in-house, but doing so means you’re overlooking the broader value an agency provides. Don’t get us wrong, we know thinking in monetary terms is important for business growth, but so is weighing up the value of the resource or service you’re employing.
When it comes to your brand’s marketing, ask yourself:
- Who is (or will be) responsible for controlling your marketing initiatives?
- What range of skills and expertise do you need to meet your marketing and business objectives?
- Where will the momentum come from to drive your marketing activity forward?
An external agency delivers on all of this. It’s therefore not so much about the price you’re paying but the value you’re receiving, Download our real cost comparison here
#2. Strategic direction and trusted expertise
If you want strategic direction and cross-functional skills, without the overheads of salaries, training, or recruitment, an agency is a better fit.
With the experience and expertise agencies have across all aspects of marketing (copy, design, strategy, and digital), you can receive the focused attention of those who know, understand, live, and breathe the marketing landscape.
Need strategic direction and fast delivery? There’s no time to wait to build a team – get in touch with Energise instead.
#3. Innovation, collaboration, and creativity
It’s a myth to say that agencies operate in silos. The true success of a client-agency relationship is collaboration. At Energise, we’re proud of our marketing expertise but know we’re not the only experts sitting around the table. Our clients are experts in their industries, so we set out to extract as much information from them as possible.
The initiatives we suggest, the campaigns we manage, the ideas we put forward, and the results we achieve are always done in partnership with our clients, using the expertise available from all parties.
When is in-house a preferred option?
We’re aware the external marketing agency arrangement doesn’t suit everyone. If you’ve got a well-defined strategy, consistent execution, established channels, and a solid leader to guide it all, we suggest you hire in-house, especially if in-office collaboration is a high priority in your organisation.
Still unsure which marketing resource is right for you?
If you’re at the crossroads of deciding whether to add to your in-house marketing resource or source external expertise from a marketing agency, ask yourself these three questions:
- What isn’t working right now?
- Where are your pain points?
- What results do you want to achieve?
The answers to these questions will help determine the model required to drive your brand’s marketing forward.
Get in touch with the Energise team today to discuss the type of marketing resource that will help you achieve your goals.
