The client
Origin Fire needed a dynamic new website that reflected their who, what, why, and how. As a long-term client, Origin Fire trusted us to create a website that instantly and consistently communicated their brand and expertise.
The old website vs the new website
The ask
- A website that would clearly communicate their services and solutions.
- Messaging to position them as a thought leader in the fire engineering industry
- Improved navigation and user experience (UX), making it easy for clients and visitors to access key services, projects, and team information.
- Mobile optimisation and SEO to ensure the website is responsive and optimised to rank on search engines.
- Communicate the fact they’re an employer of choice – very important given the talent shortage in the industry.
- Four-week project turnaround.
The solution
We worked closely with Origin Fire to deliver a tailored solution to deliver exactly what they needed. After a thorough website strategy session, we understood their drivers and goals, and got underway. Key aspects of the project included:
- Website redesign: We designed a fresh, clean, and dynamic layout to modernise the site’s appearance and improve visual appeal. The design included prominent display of Origin Fire’s expertise and services.
- Improved UX: By streamlining the site’s navigation, visitors can easily access key information about fire engineering services, passive fire protection, and case studies. The improved layout made the site more intuitive to use.
- Mobile optimisation: The website is now fully responsive, ensuring it functions smoothly across all devices, from desktops to smartphones.
- SEO: A structured SEO approach means the site is now optimised to rank higher on search engines and increase visibility.
- Content: Content is organised to highlight our thought leadership articles, key services, projects, and team expertise.
- Content management system (CMS): We integrated the current CMS, allowing the team to easily update content and manage the website day-to-day.
The outcome
The result is a modern, visually appealing, and dynamic website that aligns with Origin Fire’s brand and clearly showcases their thought leadership and expertise. The improved user experience allows visitors and potential employees to easily move around the site, find information on services, team members, and case studies, and connect with the brand. The website is now mobile-optimised and SEO-friendly, helping Origin Fire reach a wider audience online.
“We are very pleased with the fresher outlook and the modern, sleek design that aligns perfectly with our brand’s vision. We commend your dedication to meeting our timeline, and we are impressed with how seamlessly the project was managed, considering the constraints. Thank you for your hard work and professionalism throughout the development process. We look forward to continuing our partnership on future projects and updates.”
– Diane Chen, Senior Fire Protection Engineer, Senior Passive Fire Engineer, Origin Fire
