AI can’t replace good judgment: Why strategy still wins
AI in marketing is a hot topic, with a lot of unknowns. Front of mind…
Rachel Kerr21/10/2025
What consistent brands do differently (and how to get there)
Consistency – everyone talks about it, but few nail it. But for the brands that…
How to build a practical content plan
Part of the “content pressure” we feel in business comes from thinking we have to…
Kern Hoffman11/08/2025
Internal and external: Build your team without stalling your brand
By Rosina Webb, Founder and Brand Director, Energise Marketing There is a way to build…
Kern Hoffman28/07/2025
Do you need a marketing agency or should you hire in-house?
Efficiency, expertise, and experience… Do you need any more reasons for engaging the experts for…
Kern Hoffman24/06/2025
Talking brand success (without tooting your own horn)
Marketers love a good story. But when it comes to telling our own, we often…
Kern Hoffman24/06/2025
How to turn your expertise into marketing that sells
You’ve got the goods – years of experience, a solid reputation, and expert knowledge of…
Kern Hoffman06/06/2025
Why outsourcing your marketing is like ordering an Uber – only better!
Going somewhere? Call an Uber – they’re close by, know the roads, are happy to…
Kern Hoffman08/05/2025
The B2B buyer’s journey: What is it and why do you need one?
If your customers don’t know what you offer, they can’t buy from you. Simple as…
Hailey Rodger24/03/2025
How brands lose trust – and how to avoid it!
It sends a shiver down my spine when I see a brand going from hero…
Hailey Rodger24/03/2025
