The Modern Marketing Funnel: Consideration & Discovery
Part two of our three-part series on the digital marketing funnel brings us right into the middle, which is apt for MOFU. You may have already guessed what MOFU
Women in marketing – what does the future hold?
Energise is proud to be a female driven marketing consultancy. As you can imagine, the future of women in marketing is a hot topic in our office. These discussions
What is brand love?
Brand love combines engagement, loyalty and outstanding customer service into one incredibly powerful marketing strategy. It’s based on building an emotional connection with your customers that goes beyond simply
Why your business needs marketing champions
What is a marketing champion? It is someone who understands the value marketing adds to all areas of a business no matter what department they work in. Employing people
Your business was born an original – don’t let it die a copy CAT
Too many businesses make the mistake of trying to copy-cat what their competitors are doing. A lot of marketing money is wasted trying to match up. It’s not about
You can’t be Everything to Everyone
Knowing how to correctly position your products or services is essential to having a successful business. Some experts say that having your positioning determined is even more important than
