Client needs
This client came to us in the early stages of a brand refresh project for the Therapy Range, their flagship line. They needed strategic brand advice on the market opportunity and product development concepts & plans. We worked with their team on a market research programme to understand their target audience, refine their brand positioning and identify new design & development opportunities.
The Energise approach
Key to this project was completing an in-depth market & competitor review. This provided an understanding of how the Therapy Range meets consumer needs in a differentiated, compelling way. Through our findings, we demonstrated how distinct brand positioning could better guide new product and packaging initiatives.
What Energise achieved
Energise provided The Aromatherapy Co with actionable market research results, design concepts and high-level strategic thinking to achieve brand goals. The final brand refresh work was completed in house by the client.
Therapy range diffuser
