Digital Video – The Future of Content Marketing is Here
It’s no secret that video has gained popularity in recent years to become a staple of the online world. Mark Zuckerberg predicted that by 2021 Facebook could be predominantly
Google Analytics Cheat Sheet
Google Analytics can answer many questions about who is visiting your site and what they’re doing when they get there. This allows you to see what’s working, what’s not
DDO18 – What’s the future of Digital Marketing?
Heading along to Skycity’s Convention theatre is always a great day out, but the Marketing Association’s Digital Day Out has got to be a favourite. With near 600 people
How to Avoid Talking to No One on Facebook
In today’s media landscape, a Facebook page for your business is almost inevitable. With over 2.2 billion active monthly users, it is no longer a question of whether you
Is it a brand overhaul or a nudge?
Having done a few kiwi brand ‘revitalisation’ projects, we are often asked by our clients whether they need a brand overhaul or a nudge. Unfortunately, ‘IT DEPENDS……’ is never
Are you creating iconic brands or boring blands?
As a purveyor of the e-commerce landscape, I often come across NZ brands that are a ‘me-too’ copycats of iconic brands (no prizes for coming second!) accompanied with an
Our Top 5 Email Marketing Platforms
As a business owner, email marketing is one of the most cost-effective and successful marketing tools at your disposal. When done right, it is easy to manage and allows
Does Your Website Truly Reflect Your Brand?
Often overlooked as a static billboard, business websites today can become dated quickly and forgotten about in the hype of social media development – so how do we keep
